Austin TX Wedding Planner
All the detail & planning, without the fluff.
We guide our couples in their wedding planning journeys by helping with what they need most instead of a large package. We have a strong passion for helping couples from the beginning with venue sourcing. You can build the package you need without the extra services you can absolutely handle.
We're here to help make your wedding day dreams happen
(and keep your budget intact)
When you book with us, you get immediate guidance with an hour discovery call (included with MOST services) and planning resources to assist you with pulling it all together. We bring together knowledge from all sides of the industry including venues, hotels, catering, planning and an extensive Austin network in the hospitality sector.
We love to help our couples from the beginning with venue sourcing, then help you build the package you need without the extra stuff that we know you may not need assistance with.
How This Works
Hi! I’m Sam!
Meet Your Wedding Strategist
For the last 10+ years, I’ve been working in Austin's hospitality, including various roles in hotels, catering companies, wedding venues, and even service management
at Austin’s Visitor Bureau. I’ve also been part of over 100+ weddings — and now I coordinate weddings and connect Austin’s newly engaged couples to their dream venues. I’ve been on every side of the hospitality industry and this definitely isn’t my first rodeo. If you want someone experienced to help you shortcut your wedding planning and make sure everything goes the way you want. I’d love to help you.
With what started out as a passion for Austin's thriving tourism, I went from working at various hotels and landed me on the Convention Services team at the Austin Visitors Bureau for five years. Then after a COVID pivot, my line of work became needed in the wedding space. I began working at a luxury wedding venue and found a deep passion for weddings and guiding couples throughout planning.
I'm passionate about work/life balance which is why I love owning my own business that provides me with flexibility. When I'm not at a wedding, planning or on a call, you can most always find I'm taking a moment to pause at a park or one of Austin's family attractions with my two young girls. I want my girls to see how you can essentially coordinate your day to day to include work and play with dedication and discipline.
For the last 10+ years, I’ve been working in hospitality, including various roles in hotels, catering companies, wedding venues, and even service management at Austin’s Visitor Bureau. I’ve also been part of over 100+ weddings — and now I coordinate weddings and connect Austin’s newly engaged couples to their dream venues. I’ve been on every side of the hospitality industry and this definitely isn’t my first rodeo. If you want someone experienced to help you shortcut your wedding planning and make sure everything goes the way you want. I’d love to help you.
With what started out as a passion for Austin's thriving tourism went from working at various hotels and landed me on the Convention Services team at the Austin Visitors Bureau for five years. After a devastating COVID lay-off, my line of work was needed in the wedding space. I began working at a luxury wedding venue and found a deep passion for weddings and guiding couples throughout planning.
I'm passionate about work/life balance which is why I love owning my own business that provides me with flexibility. When I'm not at a wedding, planning or on a call, you can most always find I'm taking a moment to pause at a park or one of Austin's kid attractions with my two young girls. I want my girls to see how you can essentially coordinate your day to day to include work and play with dedication and discipline.
Extensive venue knowledge in the Austin/Hill Country area
1
Five years as a AUSTIN convention services manager
2
Convention Services Manager at luxury wedding venue - Campus on Lake Austin
3
We started talking in August '24 to plan a March '25 wedding, so things happened very quickly. I wanted my wedding in central Texas, but I was planning the wedding from out of state. Samantha found a list of venues that matched my desired style, budget, and location. We reviewed them together, and I wound up picking one of her suggestions as the final venue. She was super responsive and supportive during the whole process, and she worked around me being out of state for all communications. I was really appreciative to her and her staff for taking care of everything on the day of so that me and my partner could focus on celebrating (and not stressing)!”
- Melody + Robert
“I was recommended Samantha through my photographer, and I'm really glad that we ended up connecting.
We only had her for a short time, but she came fully prepared and ready to help make this day more easy flowing, taking many tasks off mine and my moms’ hands. She was proactive in meeting with us prior to the event to gather all the information and details she needed to help us have a successful day. She also continued to check in with us and was extremely communicative and attentive throughout our time with her! On the day of the wedding, she was well organized and was able to adapt to our needs, keeping everything flowing in the right direction. I highly recommend Samantha for your wedding day!
- Amanda
"Samantha was an amazing addition to my sister's wedding day. She was kind and joyful to be working with us.
From the beginning she equipped us with the tips and tricks to support us while we made 100 decisions. Then her support on the day was invaluable. She was quick to address anything that came up, calm to support, and an expert wrangler of the wedding party. If you’re looking for assistance where you need it and when you need it, Sam’s your planner.”
- Lauren + Michael
“Sam was a wealth of knowledge when it came to preparing us for wedding planning.
I interviewed 5 coordinators and most will say the same thing. However Samantha stood out. She has actual ideas to help achieve your vision and will help you stay in budget. She impressed me so I chose her and it was the best decision I made! Professional, organized and execution was all spot on. I am a Type A person and as a bride it came out more. My standards were high and Samantha not only met that but exceeded those expectations. She helped execute my DIY wedding and vision. She was my planner before the wedding and my boots on the ground during the day of the wedding. She kept us on time and relaxed. I don’t know how everything would have gotten done without her! Samantha proved to me I could trust her on my most high stress and important day and because of that I was actually able to enjoy my wedding! This not a paid review, I just want other brides who are struggling to know who they can trust and have a happy wedding like I did! Samantha is not someone to pass on!"
- Stacia + Zac
"Samantha was fantastic and honestly I cannot say enough good things about her and her support.
If you’re looking for someone who can pay attention every step of the way and is at your fingertips if you run into an issue, you’ve found the place.
